The famous New York diamond dealer, Harry Winston, heard about a wealthy Dutch merchant who was looking for a certain kind of diamond to add to his collection. Winston called the merchant, told him that he thought he had the perfect stone, and invited the collector to come to New York and examine it.
The collector flew to New York and Winston assigned him a salesman to meet him and show him the diamond. When the salesman presented the diamond to the merchant he described the expensive stone by pointing out all of its fine technical features. The merchant listened and praised the stone but turned away and said: "It's a wonderful stone but not exactly what I want."
Winston, who had been watching the presentation from a distance, stopped the merchant going out the door and asked, "Do you mind if I show you that diamond once more?" The merchant agreed and Winston presented the stone. READ MORE......